Stop guessing. Start measuring what actually drives revenue.
Most GA4 setups are broken in ways the dashboard never tells you. We rebuild it correctly — server-side, cookieless-ready, AI-modelled — and surface the insights your team will actually act on.
- GDPR + ePrivacy compliant
- Server-side tracking
- Live in 2 weeks
Tracking that survives 2026.
Cookies are dying. iOS is hostile. Browsers block third-party scripts by default. We build a measurement stack that still works when those things are true — and uses AI to turn data into decisions.
Server-side GA4 + first-party data layer.
Tracking that bypasses ad blockers, complies with GDPR/ePrivacy on day one, and feeds clean events into GA4, Meta CAPI, Google Ads enhanced conversions, and your warehouse — from one source of truth.
Conversion modelling
Correctly defined events, modelled conversions, and consent-mode v2. Restore the data Apple and Chrome are deleting.
Attribution that's honest
Multi-touch, time decay, data-driven. We pick the model that matches your business, not the default.
AI weekly digest
An LLM reads your GA4 every Monday and emails the 3 things that changed and why. No more hunting in Looker.
BigQuery + warehouse
GA4 export pipeline, dbt models, ready-to-query revenue tables. Your data team stops fighting GA's UI.
Looker / Tableau dashboards
Executive view, marketing view, product view. Your team stops asking "where do I find that number?"
From broken to bulletproof in 14 days.
A predictable two-week sprint. We do the work. You get a measurement stack you can finally trust.
Audit
We inspect every event, tag, conversion, and consent flow. You get a written punch list.
Architect
Data layer spec, event taxonomy, attribution model, server-side GTM container.
Implement
We deploy to your stack, validate every event, and connect Meta CAPI + Google Ads.
Activate
Dashboards live, AI weekly digest enabled, training session for your team.
Advanced customizations, configured for your business.
GA4 out-of-the-box gives you generic dashboards. We tailor every dimension, audience, and event to the way your team actually thinks about revenue.
Built around your funnel
- → 30+ custom event definitions, named in business language
- → 15 user properties for cohort analysis
- → Predictive audiences (purchase + churn likelihood)
- → Cross-domain + sub-domain stitching
- → Lifetime value calculation, refreshed nightly
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Custom dimensions & metrics
User tier, plan, lifecycle stage, account ID, MRR — the things GA's defaults won't capture but your CRM cares about. We define, document, and validate every dimension end-to-end.
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Custom events for what matters
Form interactions, video engagement, feature usage, demo bookings, plan upgrades — fired with the right parameters, deduplicated server-side, and tied back to a known user where consent allows.
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Audiences that route ad spend
Predictive audiences (likely-to-purchase, likely-to-churn), behavioural cohorts, look-alikes — pushed automatically to Google Ads, Meta, LinkedIn, and TikTok so paid spend chases the right people.
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Funnel + path exploration
Multi-step funnel definitions for each conversion type, drop-off analysis with statistical significance, and saved explorations the team can re-run weekly without re-building.
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Custom reports + scheduled exports
Executive snapshot every Monday, marketing readout every Friday, finance close every month-end. Delivered to Slack, email, or your warehouse — not a dashboard nobody opens.
Instant reports the moment something breaks — or wins.
We wire real-time alerts on the events that matter so your team finds out before the customer does. No more "we noticed it on Monday" post-mortems.
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Real-time event triggers
Checkout failure spikes, signup drop-offs, payment errors, broken redirects — alerts fire within seconds of the event hitting our edge collector. Slack, email, PagerDuty, or your incident tool.
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Anomaly detection, AI-tuned
An LLM watches your event stream against the last 28-day baseline and only pages a human when the deviation is statistically meaningful — not every blip. False-positive rate under 5%.
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Conversion-win pings
Big enterprise demo booked? €10k order placed? Free-trial-to-paid moment? Your sales team gets a Slack ping with the full attribution chain — no waiting for tomorrow's report.
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Daily AI digest at 9am local
A plain-English summary of yesterday's performance, what changed, why, and one recommended action — sent to the inboxes that matter at the time you actually drink your coffee.
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SLA + downtime monitors
If your tracking goes silent for 5+ minutes — ad blocker rule update, container misfire, CDN issue — we ping you before the data hole shows up in Monday's report.
Sample of an active growth Slack channel. Yours is wired in week one.
Why your current GA4 is lying to you.
A typical GA4 install
- Auto-events with no taxonomy or naming convention
- Browser-side tags blocked by 30%+ of users
- Consent-mode misconfigured, modelled data missing
- Last-click attribution distorting paid spend
- No one looks at the dashboard. Or trusts it.
Krafts AI
- Documented event spec, business-meaningful names
- Server-side tracking, recovers blocked traffic
- Consent-mode v2 + DMA-compliant by default
- Data-driven attribution tuned to your funnel
- AI digest emails the team with what changed
Common questions.
Do I need server-side tracking?
Will this work with my CMS / e-commerce platform?
Is this GDPR compliant?
What does the AI weekly digest actually do?
Find out what your GA4 is missing.
Send us your domain and we'll run a full GA4 health check: event hygiene, server-side readiness, consent-mode, attribution, blind spots. You get a 12-point report by email within 5 business days.
- Free 12-point health check
- Server-side readiness score
- Estimated revenue you're under-attributing
Request your free GA4 health check
We deliver in 5 business days. No card, no obligation.